Press Release


**The brand features an innovative new Distilled Spirit in each of three cocktails – Mindful Margarita, Mindful Mule and Mindful Negroni with additional cocktails coming out in early 2021**

FOR IMMEDIATE RELEASE: September 8, 2020 — San Francisco, CA; Spirity Cocktails introduces the world’s first non-alcoholic cocktail crafted with Spirits Distilled from Tea which has earned them the distinction of becoming the first non-alcoholic cocktail awarded by coveted San Francisco World Spirits Competition, whilst competing directly against its alcoholic counterparts. The brand introduced three cocktails – Mindful Margarita, Mindful Mule and Mindful Negroni with additional cocktails planned in 2021. The product launched exclusively on amazon.com in July 2020 and is priced $14.99 per 4 single-serve cocktails.

“Rethinking my personal relationship with alcohol left me feeling abandoned by my social construct that evolved around alcohol, leaving me feeling left-out and unaccommodated. I had 20 year’s experience making wine and spirits and I knew there was an answer, I just needed to take action and work it out through trial and error.” explained Master Distiller and creator of Spirity Cocktails Eric Knight.

Knight’s innovative Spirits Distilled From Tea are crafted from Pu’er Tea, which undergoes the same biological process that occurs in grape skins during the production of red wine. “Pu’er tea is the perfect medium for our spirits because it combines the processes of fermentation and aging to transform a simple plant into something with adult-like complexity” Says Eric after researching the social history of tea and its use in the adult social occasion. “The bitter flavors of Tea have been at the center of the adult social occasion for thousands of years, it was an obvious starting point” says Knight who developed the process in his backyard using a 1 gallon still and an old propane stove.

When asked about the taste of his Spirits Distilled from Tea, he describes them as “adult-like, adding, the sensations and mouthfeel of alcohol are very difficult to replicate, and instead of trying to be something that its not, I wanted to create a new type of distilled spirit that had its own flavor profile worthy of a craft cocktail. All of my cocktails have a unique bitter finish that lingers and intensifies after each sip, similar to the sensation created while sipping on an alcoholic cocktail.”

About Spirity Cocktails Product Range:

Mindful Mule ($14.99 for a pack of 4)

Mindful Margarita ($14.99 for a pack of 4)

Mindful Negroni ($14.99 for a pack of 4)

Learn more about Spirity Cocktails at https://spiritycocktails.com

Media Contact:

Danielle Whitaker Buma
DWB Communications Inc.
Do. Work. Boldly.
(626) 375-6458

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